Twig Shack is a Canadian website that was created by a few friends who one day after a Sunday morning men's league game came up with an idea.
Was there a product line, which specifically focused on the recreational "beer league" player, both men's and women's? The clear answer was no.
The price points for hockey continue to increase, so it's difficult to play a sport which is not only fun but creates bonds for life. With ice fees, equipment and the after the game celebrations continuing to climb, they came up with Twig Shack. The focus - cost-effective products for the occasional player, without the markup.